Southside roots is a sustainable landscape and horticulture consultation and design company focused on educating people about the importance of horticulture. The company’s owner, Richard Dobbins, already had a solid logo and just needed a facelift on his website to tell his story and uplift his brand. The website also engaged potential customers at two different levels, consumer and commercial, each one requiring a different kind of positioning and education.
By creating a gateway, we were easily able to see from the analytics which kind of visitor the site received the most and how to optimize it for them to find what they needed quickly and easily. It also gave us a chance to tell his story in ways that appealed to each of his different clientele.