Kids Jamm

Kids Jamm

When you meet our friend and client @nubialivesyoga, you’ll find she’s full of this joyful, hot light. We wanted to incorporate that into the bran d while also leaving some space for parents and children to find themselves in the identity of kids jamm.It was important to separate her persona from a company that we saw eventually grow beyond it.

The biggest challenge was creating vibrancy and depth for a very new company all while keeping a sense of calm and sincerity. So we agonized over the colors and font choice played a major role.

See Personal Brand: Nubia Lives Yoga

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