Allyson already had a successful company but wanted to begin the process of branding herself separate from the business. We discussed options for creative direction and decided this was the perfect opportunity for her to open up, be more vulnerable, and let her personality shine. The creative direction for the photo shoot was to be bright and lively. Allyson felt red was her color and we agreed. But instead of the standard bright red, we went for a softer cherry that has since become the hallmark of the brand.
Photography by Shaun Michael Harris