Category: Life

Mondays are Magical Too

Mondays are magical. At least they can be, they’re supposed to be. If your Monday isn’t Magical you’ve gone wrong somewhere. Perhaps you spent the whole weekend worrying or working or preparing for today. So, now you’ve just got today. And today, the whole world, being just as anxious as you are, is coming at you like with speed and indifference. Text messages, emails, notifications dinging and pinging all over the place. It’s all just a mad dash to nowhere.

And you can make it stop.

Make the world move at your pace. You are worthy as it is. You don’t have to work yourself into a frenzy. Monday shouldn’t mean anything. It doesn’t really. The whole thing, starting work or having to work on a Monday, is completely made up. There is still living to be done on a Monday. The world we live in is a fantastically magical place to be.

Drink your coffee a little slower. Really taste the flavors. Is that a hint of cherry in your Ethiopia roast? Turn on your favorite music. Look up, look around and notice how tiny you are in relation to the horizon. Smile and Breathe Slow down to speed up. Open your mind to new possibilities. Sight and sound and taste and smell and touch and…. feels. Ah, the feels. Know that you own your now and you are an incredible human being on a fantastic journey. You are a freakin’ genius and you live in a world that is positively pure imagination.

Belief & Imagination

imagination-themoonroseagency-com-ava-st-claire-1Some days you can’t tell if bad surprises are part of being in business or if God is singling you out. I’ve met people from all stages of business growth and success. Learning from them and my own experiences have taught me that the task of leadership is challenging for all of us. But the one thing that has given me perspective has having a growth mindset. Knowing that I am fully capable of learning what I need to learn to become the kind of CEO I would like to become.

The foundation of having a growth mindset is self-awareness and self-understanding. In order to grow, you have to know your own strength and what you’re capable of. We don’t know ourselves intimately so we don’t believe in our capacity to overcome the challenges that come with new information.
Instead, we’ve stitched our identities together with a bubble gum concoction of old news and bad habits.

New information tests our fragile identities so we push back. But there is no imagination without information. And we will never reach our greatest capacity without imagining new things.


Hello, World!

ava-st-claire-designer-moonroseagency-comI’ve been on the longest journey to find my voice. Growing up in my household, fighting a sibling, lying and tattling were cardinal sins. Vanity did not fall far behind. Further, upon breaking from my private school education and entering the public school system in the late 90’s, I learned that getting your face cut by a group of angry girls was a reality. It was best then to keep a low profile.

In a day and age when face time is currency and confidence is confused with competence, keeping a low profile isn’t necessarily the best way to handle life. Meanwhile, society has created its own thought police that will not hesitate cut your face, digitally. One wrong word, one misstep could result in a digital execution that could cost you your career. So I decided, like many others to play it safe and remain an obscurity behind my company’s brand. I thought that if I continued to work hard, I would find the kind of success I was looking to achieve.

My hypothesis was wrong. Instead, my inability to speak up for myself has caused grave misunderstandings, assumptions, and all manner of political games at my to ensue in front of the curtain because I insisted on staying behind it.

And yet…

Many, many wonderful things have happened. I have been re-acquainted with my soul. I know who I am and what I am. For so long, I held onto the dream of labeling myself a great designer. I panicked when design was commodified three or four years ago. I was afraid for a little while that everybody seemed to be selling graphic design. I realized I’m much more than that. I understand now that I’m also a builder, a teacher, an advisor. Design is just the language I use to help people find their way back to who they really are. That’s why I’m here. That’s what I came to do. I’m in love with my mission and I can’t wait to share it with you.